Monday, February 28, 2011
OMG! Who Made Your Dress?
While watching this year's Oscars it was evident it was an all-out battle of the sexes at my boyfriend's house. His mom and I verses him and his stepdad. Some men just don't understand the importance of fashion at awards shows and his stepdad replied, "Who cares who made their gowns!" this got me thinking. The hot topic on the pre-Oscar show red carpet is all about the gowns. Who's wearing what, what color, is it a fashion do or don't. This is the PERFECT opportunity for Public Relations. Each actress is asked the all to familiar question, "Who made your dress" or another version of the question, "Who are you wearing?" The actresses promptly reply, Gucci, Calvin Klein, Givenchy, etc. This is the perfect opportunity for new designers to get their name out there. When each actress replies, millions of people are listening and then take to the internet to find more info about the designer and their designs. What's even better is with each Oscar show, a few weeks later replicas of the most fabulous dresses are made. It's a win win! The designers get recognition, and free PR, and fashionistas get to not only drool over, but own their very own inspired Oscar gown.
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Ohhhh no! i agree the men just don get it! haha This is huge for fashion's PR people, it's a time where millions are watching and wanting what the actresses are wearing. Like you said it's free PR and the designers get the recognition they deserve.
ReplyDeleteI completely agree! The Oscar's Red Carpet is one of the year's biggest fashion events. It's a great way for new designers to get their names out and for established designers to try something new. Every year I look forward to seeing who's wearing who and guessing which ensembles will determine the "in" looks of the season.
ReplyDeleteAGREED! Men will never understand women and our strange fashion obsessions. The Oscar's Red Carpet is basically the Super Bowl for women. It's such a great opportunity for Fashion PR people! Designers would KILL to have one of their designs worn on the red carpet and fashion PR's job is to make sure it is! Whatever dress a celebrity is wearing attracts immediate attention! The right dress is key and can seriously boost a designer's brand name. A bad dress on the other hand.. now thats a fashion PR nightmare.
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