As a hopeless romantic I can't help but pay attention to all the media hype surrounding this lovers holiday. From TV commercials, to segments on the Today show to the internet we can't escape the hype of Valentine's Day. So what's the big deal? We celebrate the ones we love, but we can do that any day. What I found interesting about this Valentine's day was a PR campaign Macy's started. In light of the American Heart Association's Go Red for Women movement, Macy's will donate $1, up to $250,000, to the American Heart Association through their Facebook page. All you have to do is send a message to those you love through the page. The perk, it's completely free and it goes towards a great cause. Finally, there's more depth to Valentine's day.
I heard about this campaign through a TV commercial. Amidst the typical chocolates, jewelry and flowers commercials Macy's stood out. This is a great tactic to not only get viewers to visit the Macy's Facebook page, website, and store but it also gets the word out about February's Heart Healthy month. What's better than sending a V-day message and donating money to heart health at the same time. I personally love this campaign and think it's creative and innovative. Perhaps this can be used as a future case study for campaigns to come...Happy Valentine's Day!
I wish I'd heard about this sooner! Macy's is notorious for great campaigns, and this is no exception. I also love that although Macy's is such a large company, they really know how to utilize social media to their benefit.
ReplyDeleteI wish i would of heard about this also. Maybe next year they should really focus on promoting the event just a little bit more, even though I'm sure they had many participants for this campaign. Overall, Macy's has always been great with standing out ahead of other department stores and this campaign shows no different. Plus its nice to see a huge company reach out to a greater cause.
ReplyDeleteMe too!! i didn't hear about this, what a great idea! I have a boyfriend of over 3 years now and for some reason don't like valentines day and all the ads for chocolate and flowers, why? i don't know but this is a great way to show people you care about them and help others.
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